Fae Cueto

New

Updated Portfolio Site

Hello there!

I'm Faye Bautista

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Generalist

Strategist

Fractional

Marketer

Operations

specialist

I Meet You Where You Are

Figure-out-ability is my core specialty

Figure-out-ability is
my core specialty

I have worked freelance with startups, agencies and solo founders across marketing and operations, to create repeatable systems for scale & growth.

Remote Worker

Worked for teams based in the US, MENA, and PH for 5+ years

Remote Worker

Worked for teams based in the US, MENA, and PH for 5+ years

Always Upskilling

Lean Six Sigma | HubSpot Certified | Databricks Gen AI & more

Always Upskilling

Lean Six Sigma | HubSpot Certified | Databricks Gen AI & more

Content Creation
SIPOC, SOPs
Search Engine Optimization

Content Operations
Social Media Copywriting
Email Campaign Execution

Admin Operations
Brand Guided Design
Lead Generation

Content Workflows
Presentation creation
Meeting agendas

Gen-AI prompting
Project planning
Ad copy optimization

Claude skills
Smartsheet University courses
Websites and landing pages

Content Creation
SIPOC, SOPs
Search Engine Optimization

Content Operations
Social Media Copywriting
Email Campaign Execution

Admin Operations
Brand Guided Design
Lead Generation

Content Workflows
Presentation creation
Meeting agendas

Gen-AI prompting
Project planning
Ad copy optimization

Claude skills
Smartsheet University courses
Websites and landing pages

Fractional Marketing

I'll help you with marketing-related tasks and outcomes.

Process Architecture

I'll help you define processes, create SIPOCs and SOPs to systematize.

Performance Analytics

I'll help you track performance insights and make decisions based on data.

Content Operations

I'll help you create your own brand-specific content assets and strategy

Project Strategy & Execution

I'll help you complete end-to-end projects from planning to analysis.

Right-hand Support

I'll help you figure out what gives you back your time.

Work With Me

I'm your dedicated virtual assistant. 📣

I built my capabilities around the real pains I've seen. Work with me to have a sounding board who understands what you need to get accomplished.

Shared Spaces

We'll communicate via your preferred channels and using your preferred tools.

Shared Spaces

We'll communicate via your preferred channels and using your preferred tools.

Async-First

I'll work around the schedule that fits you best, for the work that needs to be done.

Async-First

I'll work around the schedule that fits you best, for the work that needs to be done.

Systems Design

Content Engine

AI Ops

Systems & Process Architecture

From mapping workflows to documenting execution, I turn messy, inconsistent processes into structured systems your team can follow.

SYSTEMS DESIGN

Build clear, scalable systems for how your team actually works.

Your Process Mapped

Systems Design

Content Engine

AI Ops

Systems & Process Architecture

From mapping workflows to documenting execution, I turn messy, inconsistent processes into structured systems your team can follow.

SYSTEMS DESIGN

Build clear, scalable systems for how your team actually works.

Your Process Mapped

Systems Design

Content Engine

AI Ops

Systems & Process Architecture

From mapping workflows to documenting execution, I turn messy, inconsistent processes into structured systems your team can follow.

SYSTEMS DESIGN

Build clear, scalable systems for how your team actually works.

Your Process Mapped

Qualifications

Knowledge Base & Stack

I believe in the idea of continuous innovation, so I'm always trying to upskill whenever I can. I like to learn as much as do.

HubSpot Certified
Inbound and Content Marketing certified via HubSpot Academy
Lean Six Sigma
AIGPE™ Six Sigma White and Yellow Belt Certified
Generative AI Prompting
Databricks academy, AIGPE™ certified, ANTHROPIC Claude courses, Simplilearn
Design Thinking
Completed Design Thinking by Josh Sadler course
Startup Knowledge Base
Worked with LEANSTACK Certified Coaches, upskilled via YC Startup School (online)
Smartsheet Learner
Currently completing initial smartsheet academy certifications

Testimonials & Statements

Previous Work: At A Glance

Fae was incredible to work with! She took initiative, handled tasks efficiently, and was always honest, prompt in responding, and eager to help. Her proactive approach made a huge impact on the launch of my course.

Alexandria Ulmer

The Foreign Fork LLC

I had the pleasure of working with Fae and I can confidently say she is one of the most dedicated and capable professionals I’ve worked with. Her attention to detail, proactive approach and ability to navigate challenges with grace made a lasting impression on our team. I recommend her 100%

Hamza Dar

Full-Stack Developer

Previous Work: At A Glance

I've worked across a number of startups & small businesses across industries. It's always a pleasure to turn an idea into something that works for a business!

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Luxury Leaf LLC

Supported mainly with page redesign for landing page variants for B2B & B2C, as well as supported with revamping blog content for utilisation of traffic, getting one niche search-engine optimized blog to ~17k views/reach.

Bris Avrohom of Fair Lawn

Built structured operational systems using Google Sheets and Apps Script to manage registrations, payments, staffing, and reporting across education and community programs. Reduced manual coordination by centralizing key workflows into semi-automated systems.

Sprint Milestone Ltd.

Supported with the implementation of a B2B partner comarketing campaign initiative, using SIPOC processes to create a campaign playbook starter guide for future marketing campaigns.

Meaningful Travels Greenland

Developed a structured pitch presentation and positioning narrative that landed funding from Greenlandic institution, supporting runway cover for growth and operational expansion.

Selah - Truth & Prayer

[ONGOING] Supporting a friend turn their idea into a working prototype: a Christian-based faith app that bridges people through prayer. Created landing page through Lovable, developing the app simulation and user journey to get waitlist sign-ups.